Data protection

Privacy Notice

This Privacy Notice informs you about the data processing in connection with our website and other Miele services. “Services” means the services and other activities, such as support, to be supplied to or carried out by or on behalf of Miele. The processing of personal data takes place exclusively within the framework of the respective applicable legal data protection laws, in particular the European Union (“EU”) General Data Protection Regulation (EU 2016/679) (hereinafter referred to as "GDPR") and where relevant, applicable local data protection law in your territory. Where we refer to the GDPR, we also include reference to applicable provisions of the local data protection law in your territory.

1. General information

1.1 Personal data

In accordance with Art. 4 (1) GDPR, “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2 Controller

The controller within the meaning of Art. 4 (7) GDPR is:

Miele Pte. Ltd.

29 Media Circle

#11-04 ALICE@Mediapolis

Singapore 138565

Email: dpo@miele.sg

1.3 Data Protection Officer

You can contact our “Data Protection Officer” at the postal address or phone number listed under the section Controller or by sending an email to: dpo@miele. sg

1.4 Legal basis for processing

Information on the legal basis is provided in the relevant section for each of the individual processing activities. The following applies in general:

Insofar as we obtain your consent for the processing of personal data, Art. 6 (1) (a) GDPR is the legal basis.

When processing personal data that is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract, Art. 6 (1) (b) GDPR is the legal basis.

Insofar as the processing of personal data is required for compliance with a legal obligation to which we are subject, Art. 6 (1) (c) GDPR is the legal basis.

If the processing is necessary to safeguard a legitimate interest on our part or on the part of a third party and if your interests, fundamental rights, and freedoms do not override the former interests, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

1.5 Storage of personal data

We delete personal data as soon as the storing is no longer necessary in relation to the purposes for which they were collected or otherwise processed. Beyond that, we may be obliged to store your personal data for compliance with a legal obligation which requires processing by Union or Member State law to which we are subject (e.g. commercial and tax law). The personal data will be deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.

1.6 Obligation to provide personal data

Unless otherwise described in our Privacy Notice, you are not legally or contractually obliged to provide your personal data. However, failure to provide personal data may in some cases mean that we are unable to provide services.

1.7 Transfer of personal data

Within the context of the data processing described in this Privacy Notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this Privacy Notice):

• Authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);
• Service providers (e.g. marketing agencies, IT service providers);
• Companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm);
• Insurance companies; and
• State agencies and governmental bodies.

We only transfer personal data to third parties insofar as it is required to fulfil our contractual obligations, in case we have or the respective third party has a legitimate interest in processing the personal data or if you have given consent to the transfer. Furthermore, we only transfer personal data to third parties if and insofar as we are obligated to do so according to applicable law, regulatory action or court order.

1.8 International transfer of personal data

Unless otherwise expressly stated in this Privacy Notice, all personal data collected from you in connection with your use of Miele services is generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) or adequacy decisions by the European Commission on the basis of Art. 45 of Regulation (EU) 2016/679 (which can be found here). Please contact us if you want to get more information about the international transfer of data at Miele.

1.9 Data subject rights

Data subjects have various rights under GDPR. These include in particular:

• Right to information: According to Art. 15 GDPR, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
• Right to rectification: In accordance with Art. 16 GDPR, you are entitled to rectification and/or completion if the processing of personal data concerning you is incorrect or incomplete.
• Right to restriction of processing: You may request, pursuant to Art. 18 GDPR, that the processing of your personal data be restricted, as long as one of the following conditions is met:

(i)The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
(ii) The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
(iii) The controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defence of legal claims;
(iv) The data subject has objected to processing pursuant to Art. 21 (1) GDPR pending verification of whether the legitimate grounds of the controller override those of the data subject.

• Right to erasure: According to Art. 17 GDPR, you also have the right, under certain circumstances, to demand the deletion of your personal data that has been stored, as longas one of the following conditions is met:

(i) The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
(ii) The data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR, or Art. 9 (2) (a) GDPR, and there is no other legal ground for the processing;
(iii) The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR;
(iv) The personal data have been unlawfully processed;
(v) The personal data need to be erased for compliance with a legal obligation under Union or local law of a Member State to which the controller is subject;
(vi) The personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

• Right to data portability: In accordance with Art. 20 GDPR, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.
• Right of appeal: You have the right to complain about the handling of your personal data by a data protection authority. Please find further information here: PDPC | PDPA Overview
• Right of objection: If your personal data on the basis of legitimate interests are processed pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation. Miele cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted by personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any situation being specified.

To assert the aforementioned rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections Controller or Data Protection Officer.

2. Collection and processing related to our website

2.1 Automatically processed data when visiting

Each time you access our website, your browser automatically transmits data that is stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log File Data"):

• Information about browser type and browser version;
• The operating system of the user;
• The Internet service provider and IP address of the user; and
• The date and time of the access.

The Log File Data is evaluated anonymously in order to continuously improve the website, adapt the website to the interests of our users and remedy errors quickly. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

In a non-anonymised form, Log File Data is used solely to detect malfunctions and ensure system security, including the detection and tracking of improper access attempts and fraud and abuse attempts. The data is stored for 7 to 14 days and is then deleted. Log File Data, the further storage of which is required for evidence purposes, is not deleted until the final clarification of the respective incident has been obtained and may, in individual cases, be forwarded to the investigating authorities. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

2.2 Registration for Miele Account

With a Miele Account, you can easily access all relevant information related to your orders, products, warranties, upcoming events and product services. All this information will be gathered and will be made available to you after your registration and login on the Miele website or in the Miele Apps.

If you actively submit data to us, for example by registering with a Miele Account, we will process the data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

• Title;
• Name;
• Email;
• Address;
• Telephone number;
• Password; and
• Date of birth (optional).

We process the above data to create and maintain a Miele Account. The legal basis is Art. 6 (1) (b) GDPR.

If you submit your date of birth, we may process this to send you a personal birthday surprise by Email, Miele Apps or any other communication channel. The legal basis is your consent, in accordance with Art. 6 (1) (a) GDPR. You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections Controller or Data Protection Officer.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. For this, the legal basis is Art. 6 (1) (c) GDPR.

If and insofar you decided to register a Miele appliance through the Miele website or Miele App or to pair a network-enabled Miele appliance with your Miele Account, we will process the following data:

• Customer number and Miele account;
• Equipment serial number;
• Appliance manufacturing number;
• Functional characteristics of the appliances and appliance master data; and
• Purchase date.

We process the above data to provide you with an overview of all of your registered or paired domestic appliances. The legal basis is Art. 6 (1) (b) GDPR.

We store your data during the existence of your Miele Account. Thereafter, we store your data only to the extent we are obliged to store it for reasons based on commercial and tax law. For this, the legal basis is Art. 6 (1) (c) GDPR.

2.3 Processed data when using the online shop

If you actively submit data to us, for example by using our online shop, we will process the data transmitted by you.

You can use our online shop as guest or registered user. When using the online shop, we collect and process the following information from you:

• Title;
• Name;
• Address;
• Email;
• Telephone number;
• Items ordered;
• Delivery address, if different;
• Invoice and payment data.

We process the above data to process your orders. The legal basis is Art. 6 (1) (b) GDPR. When you use the online shop as registered user, we store the order history to your Miele Account; for example to present your recently purchased products. The legal basis for this is Art. 6 (1) (b) GDPR.

We store the data collected for the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of an audit being performed by the tax authorities. For this, the legal basis is Art. 6 (1) (c) GDPR.

Your payment data will be forwarded to the respective payment service provider for payment processing.

We have assigned the following payment service providers; (i) Worldpay (UK) Limited, (ii) Worldpay Limited and (iii) Worldpay AP Ltd registered at The Walbrook Building 25 Walbrook, London EC4N 8AF, United Kingdom, www.worldpay.com and (iv) Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ, Amsterdam, the Netherlands, https://www.adyen.com/policies-and-disclaimer/privacy-policy, to process payments via Apple Pay, Google Pay, credit card and other payment methods on behalf of Miele. All credit card details are directly entered into the system of the respective payment provider and cannot be read or processed by us. Please find the privacy notices and more information about our payment providers on the respective websites.

If you choose “Pay by Bank”, the payment is done through Tink. After your selection of your bank, you will be redirected to your bank’s website or app to complete the payment. Please find more information to online payment pay by bank at: https://tink.com/legal/notices/.

More information on the processing of your data when using Apple Pay can be found at: https://support.apple.com/en-us/HT203027.

More information on the processing of your data when using Google Pay can be found at: https://policies.google.com/privacy and https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en-GB.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your email address, any telephone number(s) and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal (Europe) Sàrl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg on the website: www.paypal.com.

If you pay via Klarna, you will be forwarded to the Klarna app, a service of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. Regarding payment processing, the data processed relate to your name, your address, your email address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Privacy Notice and Terms of Use of Klarna, which can be found at: https://www.klarna.com.

The legal basis is Art. 6 (1) (b) GDPR.

In addition to the abovementioned processing purposes, we process your IP address for IT-security and fraud prevention purposes, in particular preventing and detecting of payment fraud. For fraud prevention purposes, we receive information from our payment service provider for payment risk assessments and to ensure safe services.

We also process your address (or delivery address, if different) data to validate your address. We process such data for fraud prevention purposes, as well as to avoid and correct input errors. We have a legitimate interest in such data processing, the legal basis is Art. 6 (1) (f) GDPR. We use a processor bound by instructions within the meaning of Art. 28 GDPR for data processing.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your email address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery.

For certain products, we offer a track-and-trace service. In this event, we will transfer your email address and other data to our instruction-bound service provider. The legal basis for the processing of the data is Art. 6 (1) (b) GDPR. Furthermore, we have legitimate interest in the proper delivery of your order, Art. 6 (1) (f) GDPR. The data will be processed as long as it is required for the track-and-trace service and will be deleted afterwards.

2.4 Find a Dealer

For our “Find a Dealer” feature, we use the map service Google Maps via an API. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").

If you agree to use our feature by clicking the “Load Google content”-button, your

• IP address;
• address - if entered in the user input field on the page; and
• geolocation - if you click the arrow icon next to the input field on the page and give or have given permission to share your (geo)location within your browser,

will be shared with Google so that the feature can provide you with a list of dealers, partners or other Miele related locations near the location you have given.

We will save your decision for your current session in a cookie so that you still have the chance to change your mind. The session cookie has only that content (true/false value). For more information, see our cookie policy.

We process your data to provide you with the services you have requested, in accordance with Art. 6 (1) (b) GDPR.

You can change your permission or non-permission sharing your (geo)location within your browser privacy preferences or site settings at any time.

If you change your mind about having your data used for the feature, you can delete the cookies and reload the page or end the session.

Google controls your personal data and may use it for their own purposes and send it to secure and insecure countries. We have no influence on that data transfer and processing. If you would like more information about Google Maps' data processing and privacy, please visit https://policies.google.com/privacy#europeanrequirements.

3. Commercial communication

If and insofar as you have given us your consent for marketing and advertising purposes, e.g. by subscribing to the newsletter, customer satisfaction surveys, app notification, Miele Club newsletter, etc., or if we are otherwise permitted to process your data for the aforementioned purposes on the legal basis of our legitimate interest, the data processing required in the context of establishing contact is carried out on the legal basis of your consent, Art. 6 (1) (a) GDPR or our legitimate interest, Art. 6 (1) (f). It is possible that commercial communications may be sent through our external service providers. These service providers act as processors on our behalf. You may object to the processing of your data for these purposes or revoke your consent to us at any time with effect for the future (e.g. by using the unsubscribe link contained in the email or by writing to us by email or letter).

We will check if the email address you provided for receiving commercial mails is valid using a small request with your email service provider (SMTP call). You won't receive any emails as a result. The legal basis for this is our legitimate interest in improving the delivery of our emails, the reputation of our sender address and maintaining an accurate mailing list, Art. 6 (1) (f) GDPR.

3.1 Basic

Miele offers a wide range of products and services. We already use a certain degree of personalisation in the basic version of our newsletter and in our commercial communications (we use both terms synonymously). We give you more control over the data we use by letting you add or exclude groups of data. We have divided the degree of personalisation into three groups: "Basic", "Website and App Behaviour for personalised advertising" and "Appliance Usage for personalised advertising". We explain these in more detail below, and you can control them with separate consents.

Within the scope of consent-based commercial communication, we will inform you about products and innovations in the Miele product range, Miele offers, sweepstakes, events organised by Miele, customer surveys, product rating and review requests for purchased Miele products and recipes, all tailored to your interests. For product rating and reviews, see also our related part “Product Rating and Reviews” below in this Privacy Notice and the corresponding terms of use.

We will use the postcode you provide to inform you about Miele events in your area. In addition, when we send you commercial communications, we will take into account the interests you have indicated when registering for commercial communications or those stating in your account, if this is available in your country.

If and insofar as you have given us your consent, we and Miele & Cie. KG, Carl-Miele-Str. 29, 33330 Gütersloh, Germany, process the contact data you have provided (email address and name, your telephone number and/or your Miele account, if you have one) and the data groups listed below for the purpose of sending you personalised commercial communications by email, SMS, post or via the Miele Apps and websites. We and Miele & Cie. KG are jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

We will process the contact data and your declaration of consent for the aforementioned purposes for 5 years after each use.

You may revoke your consent at any time for the future without giving reasons, e.g. in writing. You will also find an unsubscribe link in every Email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and App.

3.1.1 Purchasing, event and service histories

We will tailor our commercial communications to your interests/ needs, taking into account all Miele appliances or Miele products that you have already purchased directly from Miele and those that you will purchase or register in the future (added to your customer account), as well as any Miele events that you have booked. This includes reminders for warranty extensions and to redeem the consumables voucher included with your appliance. Miele will process your order history (also retrospectively where applicable) for a period of 10 years for appliances and 5 years for consumables and accessories.

We also use information about the services you have used in the past and will use in the future (e.g. delivery and/or installation service, maintenance work, individual product advice and contact with Miele's customer service) and the technician assignments you have commissioned. As part of the information on the technician assignments, Miele processes the details of the respective repair order, the cause of the damage and any remedial action taken (repair). We store this information for a period of 3 years.

3.1.2 Newsletter clicks and opens

In addition, we collect your receipts and read receipts of our commercial communications, as well as information about the links you click there. We store this information in your user profile and use it to make our communications more relevant to you. We keep this information for 2 years for this purpose.

3.1.3 Customer lifetime value

We use customer lifetime value to gain a deeper understanding of our customers so that we can better target our advertising campaigns to your interests.

The specific customer lifetime value calculation is based on several factors. In order to create customer scores, we analyse your purchasing and ordering behaviour as well as newsletter clicks and opens as described above and create segments for certain customer value groups.

If you have given us your separate consent (see below under "Website and App Behaviour for personalised advertising”), we will also use information collected by cookies about your behaviour on our websites and apps and clicks on links in our commercial communications that brought you to our sites.

If you have given us your separate consent (see below under "Appliance Usage for personalised advertising"), we will also use the data from your appliance usage, as specified below under “Appliance Usage for personalised advertising”.

Data will be processed for this purpose for the time periods described in the respective sections of this Privacy Notice.

3.2 Website and App Behaviour for personalised advertising

In addition to the above-mentioned "basic" communication, we also process usage data from Miele apps and your visits to Miele websites (www.miele.sg). This includes how users interact with our Miele websites linked in the newsletter. We process such information only if you have given us your corresponding consent and if you have also consented to the data collection in the Miele Apps or on the website (via the so-called cookie banner).

By “user behaviour”, we mean, for example, views, clicks, reading time, products in shopping cart, interactions with product advisor, etc.

We store this information in your user profile for 2 years.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

You may revoke your consent at any time for the future without providing a reason, e.g. in writing. You will also find an unsubscribe link in every email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and Miele App.

3.3 Appliance Usage for personalised advertising

If and insofar as you have given us your explicit consent, we will process your appliance usage data in order to tailor our marketing activities based on your interest and usage behaviour of connected Miele appliances. In this context, we will process the following data:

• Customer number and Miele account;
• Equipment serial number;
• Appliance manufacturing number;
• Functional characteristics of the appliances and appliance master data;
• Appliance data, including
- • Appliancesusage data, containing information about appliance settings (e.g. display brightness), programme settings, interactions with the user interface, sensor data (e.g. temperatures, drum speed, door status) and appliance statistics (e.g. hours of operation, counters, failures, warning notifications and error states); and
- • Appliance status data, containing information to a specific event that the appliance generates when the status is changed (programme status, programme identifier, programme duration, etc.);
• Error log files, containing communication metadata information about e.g. when the communication has failed; and
• Personally identifiable features for telecommunications (e.g. IP address).

We store these information for this purpose for 2 years.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

You may revoke your consent at any time for the future without giving reasons, e.g. in writing. You will also find an unsubscribe link in every email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and Miele App.

3.4 Commercial after-sales contact

In cases where you have set up a Miele customer account and ordered goods or services, we will also process your email address in order to send you advertisements for similar goods and/or services or customer satisfaction surveys, reviews and ratings relating to your purchases via email in the future. You can request at any time that you no longer receive such informational emails from us (right of objection). To do this, please send an email to dpo@mielesg or use the contact details given in the imprint or click on the unsubscribe link at the end of the email. You will not incur any costs other than the transmission costs according to the basic tariffs. Our legal basis for processing your data is our legitimate interest in direct marketing to inform you about similar products and services, Art. 6 (1) (f) GDPR.

In these cases, we will also occasionally use your postal address to send you general advertising for Miele products, services, events and offers. You can also object to this use at any time, e.g. by sending an email to dpo@mielesg, by writing to us using the contact details provided or by contacting us by telephone, without incurring any costs other than basic postage/ telephone tariffs. The legal basis is our legitimate interest in direct marketing to our customers, Art. 6 (1) (f) GDPR.

4. Creating analyses and evaluations for internal reports and statistical purposes

We consistently strive to gain a better understanding of our customers’ needs and wishes, and to align our products, services and marketing activitiesaccordingly.

To achieve this in the best possible and most efficient way, Miele & Cie. KG and we are combining data, making us jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

We process your data described below in order to create internal statistics for reporting and market research so that – for example – we can improve our products and services, adapt our product range, assess campaigns and sales channels, and perform general purchase analyses. At the same time, this constitutes our legitimate interest to process your data, Art. 6 (1) (f) GDPR.

We distinguish between three different processes:

• Pseudonymised analyses of purchase data

The data we use from purchase histories (order numbers, customer numbers and codes from redeemed vouchers, where applicable) is pseudonymised and any personal data is removed.

• Anonymised customer group analyses

To do this, we process the following in addition to the data above:

• The number and type of registered appliances per customer account, the customer’s salutation and the postcode shortened to three digits.

Where we process data based on your consent to commercial communication (see section “commercial communication"):

• Campaign history data, newsletter opening and click data (see “Basic”), aggregated behaviour data from our websites (see “Website and App Behaviour for personalised advertising”), year of birth and any services used or technician work commissioned.

Based on your Miele Club membership, if this exists (see section “Miele Club”):

• The duration and status of your Miele Club membership, year of birth.

We anonymise your personal data before using it for any analysis.

• Anonymised customer base counting

We count and store the total number and daily increase of the following information:

• Created customer accounts via certain touchpoints – web shop/website, app, own retail (Miele Experience Centre)
• Monthly active customer accounts – number of users with at least one active login to their customer account
• Subscribers to our Miele general newsletter and the Miele loyalty newsletter (Miele Club)
• Subscribers to the newsletter with consent to personalisation at levels 2 and 3 (Website and App behaviour and Applicance Usage)
• Confirmed subscribers to our Miele general newsletter and the Miele loyalty newsletter (confirmation via double opt-in) via certain touchpoints, web shop/website, app, own retail
• Subscribers to our Miele general newsletter and the Miele loyalty newsletter who have not confirmed their newsletter subscription
• Unsubscribes from Miele newsletters and Miele loyalty newsletter
• Miele loyalty members without consent to loyalty newsletter
• Members with consent to Miele loyalty newsletter
• Addressable customers (either confirmed subscribers to the general newsletter or the loyalty newsletter)

The aggregated reports and statistics do not allow identification of a specific person under any circumstances and will be shared with other companies in the Miele Group.

However, you may object to the processing of your personal data for these purposes at any time, at which point we will stop processing it. You can exercise your right of objection by sending us your notification in any format – such as an email or letter – to the contact details provided above. For more information on exercising your right of objection, see “Right of objection” below.

Personal data will only be stored for the purposes described for as long as is required to fulfil these purposes, unless any applicable laws state that we are obligated to process the data for longer.

5. Contact and customer service

5.1 Contacting us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by email, we will process the data you provided to us to answer your request.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

5.2 Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as it is necessary for the provision of customer service, for example, to collect the Miele appliance from you, carry out repair work or process warranty or guarantee claims, your data will be forwarded to our service partners.

In the context of the fulfilment of customer services, we process personal (name, address, contact details) and appliances-related (serial number, appliances status) data.

The legal basis for the processing of your data in the context of customer service is Art. 6 (1) (b) GDPR.

Furthermore, we process the abovementioned data for product security and surveillance purposes and to fulfil our legal obligations as manufacturer or distributor of the products. For these purposes, we may transfer your data to our supplier. The legal basis for the processing of your data is Art. 6 (1) (b) and 6 (1) (c) GDPR.

Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products and services. The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.

If you consented to screen or call recordings, your call and the screen of the agent may be monitored for training or quality assurance purposes. The legal basis for the processing of your data in this context is Art. 6 (1) (a) GDPR for call recordings and Art. 6 (1) (f) GDPR for screen recordings.

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

5.3 Qualtrics Satisfaction Surveys

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer, product, and brand surveys to regularly improve our products and services. When you are participating in a survey, only log data (date and timestamp, information about your browser and browser settings, information about your device, usage date) will be processed. You are free to decide whether you like to participate in a survey. If you do not want to participate, you can just close the survey pop-up. The legal basis for the data processing is your consent, Art. 6 (1) (a) GDPR. You can revoke your consent with effect for the future at any time.

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics, please visit https://www.qualtrics.com/privacy-statement/.

5.4 Meta Pixel (formerly Facebook Pixel)

On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 (“Facebook” or “Meta”).

The Meta Pixel receives and processes the following types of data: HTTP Headers, Pixel-specific data (including Pixel ID and the Meta Cookie), Button Click Data, Optional Values and Form Field Names. The Meta pixel enables to offer the Meta Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies, including how Miele uses data from Meta, and the data processed, can be found here and in our Cookie Notice.

For more information about Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.

In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the United States, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as required by law.

For information regarding how to opt out of Meta Pixel tracking, please see our Privacy Preference Centre.

5.4.1 Conversion Tracking

We use the Meta Pixel to track your actions in order to analyze the effectiveness of our conversion funnel and regularly improve our website.

5.4.2 Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as during their visit to the social network Facebook or other websites that also use this process. We show you advertisements that are of interest to you in order to make our online offers more relevant to you. As part of this effort, we provide Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information, producing an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match these hashed values against the corresponding hashed values for users of the platform, allowing Facebook to target Miele customers who are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “Ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

5.5 Google Services

On our website, we use Google Analytics 4, Google Ads for Remarketing, Google Ads Conversion Tracking, Google Conversion Linker, Google DoubleClick (also known as Floodlight), based on the Marketing Platform – including Campaign Manager 360, Display & Video 360, Search Ads 360 (“Google Tools”) that allow us to track your activities on our website and/or used by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google receives and processes the following types of data: cookie data, usage data (browser type and settings, device type and settings, operating system, application version number) and other internet information. Google Tools enables Google to offer relevant search results and advertisements to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

For more information on Google Tools and how Google may use your data, please refer to our cookie notice, the Google Privacy Policy and Google Terms of Use found here, the Google Ad Policies found here and https://business.safety.google/privacy/.

To opt out of Google Tools, you can set preferences for how Google advertises to you using the Google Ad Settings page found here. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page found here, or by using the Google Analytics Opt Out Browser add-on found here.

6. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner or in the cookie settings. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.

7. Social media plugins

Our website uses the Facebook social media plugin of Meta.

An overview of Facebook plugins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php.

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make them more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1) (f) GDPR.

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

8. Social media presence

8.1 Note regarding the Facebook Fanpage

Accessing www.facebook.com will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you are not a registered user of Facebook or have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions, browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controllers within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information about Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

8.2 Note regarding YouTube

We operate the YouTube Channel @MieleSGP on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions, browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

9. Miele digital products and services

Miele collects and processes personal data in connection with your use of the Miele digital products and services. Please find more detailed information about the use of your data in connection with the Miele digital products and services here.

10. User generated content on Social Media

When you tagged us in your content on social media, it might be possible that we ask for your consent to repost your content on our social media channels (e.g. on Facebook, Instagram, YouTube, X and others). We will only use your content after we have received your explicit consent. In order to do so, we process your content, your username / account name on social media, your email address and any further information you share with us, e.g. your name. The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.

11. Miele trade fair presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. to contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1) (a) GDPR. You may revoke your consent at any time, with effect for the future.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via, among other channels, our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we will expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time, with effect for the future.

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

https://www.miele.com/en/com/cybersecurity-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Last updated: 02.09.2025

Miele Pte Ltd (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

• Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
• Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

• Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
• Help us remember products that you have added to your shopping cart or notepad.
• Show you the quantity of products you have added to your shopping cart or notepad on the website.
• Remind us of your chosen language during the session, so that you can navigate our pages more easily.
• Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
• We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
• For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
• For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

• View cookies,
• Allow cookies,
• Disable all or certain cookies,
• Disable all cookies when closing the browser,
• Blocking cookies,
• Notify when a cookie is to be set,
• Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 Intershop Commerce Platform – Online Shop Professional

On our website for our Online Professional Shop we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.2 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

3.3 Neocom.ai – Buyers Guide

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.4 SAP Customer Data Cloud (formerly Gigya) - Online Shop Household Appliances

On our website for our online shop for household appliances we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Cloud can be found here.

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

• Frequency of page visits
• Search Keywords
• Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users(Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

4.3 Spark Foundry Limited

For analytical purposes, we use our sub-processor Spark Foundry Limited, a company incorporated in England and Wales whose registered office is at 1st Floor 2 Television Centre, 101 Wood Lane, London, England and Wales, United Kingdom, W12 7FR. Spark is an instruction bound sub-processor in the sense of Art. 28 GDPR.

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

5.2.1 Google Ad

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines. These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.sg.